There are many websites on the Internet which give away free samples of various products. The purpose of this activity is to give the public a working sort of knowledge about various company products.
Sometimes the products are just given freely away with no strings attached, and other situations call for the recipient to fill out information such as first name, email, or phone number. This can sometimes be tedious, but people will go ahead and fill in the required information just to get the product.
This can really be a good way for people to obtain useful products that they can use for their own purposes, and there are no other strings attached. Other instances can be used by companies to conduct further marketing activities towards the individual.
Either way, the consumer has access for the product of service and the marketing company has access to the name of the person. This is the age-old trick of giving something away for free, and then marketing directly to that person in the future.
And, that tactic seems to work. Evidently the person who is being marketed to will go out and actually by the item if he or she likes the product. It really doesn’t seem to matter to the individual consumer whose name the sample item is tied to, just as long as they get the merchandise.
Plus it is not a bad deal for the consumer, as he or she did not have to do much to obtain the free gift. This can create a sense of brand loyalty early in the game, and turn consumers to a new brand rather easily.
If the consumer likes the gift, they in all likelihood, it is an even chance that he or she will continue to buy the item.